Organizational Ethics Essay -- Business Management

Market economies as ultimately embarked consumer sovereignty as the cornerstone of capitalism; further, bearing moral compasses in a pluralistic society of ethical behaviour. Hence, dictating the normative enactment of corporate social responsibility subsequently undertaken via individual businesses. Consumers under capitalism are, accordingly to ideology, the decision makers on the allocation of society’s resources (N. Smith, 1990). Echoing, mere imperatives for companies to articulate their role, scope & purpose in order to maintain their validity, reputation & self worth depends on their ability to understand their place in society (W. Visser, D. Mallen, M. Pohl, N. Tolhurst, page 101). As such, meriting thorough analysis of FirstGroup plc rather compulsion of fulfilling both ethical and corporate social responsibility in an ever evolving societal landscape will be undertaken. FirstGroup plc operates a transportation business model with a wholesome revenue stream of over  £6 billion & employs 130 000 staff throughout the UK & North America with a testimonial annual total passenger calculus of 2.5 billion and a justifiable 23% market share (UK bus and rail division). Griseri et al (2010) points out such core stakeholders of the company which are reluctantly vital for the existence and success of the company. These stakeholders form the principal resource base for the company. As FirstGroup maintain and improve their ability to on the resources held via their core stakeholders. In contrast, the second group (depicted above) relates to the company’s competitive position within the company’s particular industry and market. The main challenge for the company with this group of stakeholders is to establish and sustain relati... ...ivil society: emerging embedded relational governance beyond the (neo) liberal and welfare state models’, Journal of Corporate Governance, 5 (3), 159–74 Robert W. Kolb (2008), Encyclopedia Of Business Ethics And Society, Vol. 5, page 71 John Henry (2004), Between Enterprise and Ethics-Business and Management in a Bimoral Society, page 111 FirstGroup plc., 2010. Section 3 – Employment, . [online] FirstGroup plc Available at: [Accessed 16 December 2010]. Ghoul, S. et al, 2010. Does Corporate Social Responsibility Affect the Cost of Capital?, [online] Available at: [Accessed 2 December 2010]. Heinkel, R., A. Kraus and J. Zechner, 2001, The Effect of Green Investment on Corporate Behavior, Journal of Financial and Quantitative Analysis 36, 431-449.

Abdominal Pain Critique

‘Assessment of the patient with acute abdominal pain’ is an article published in Standard Nursing in 2006, written by Elaine Cole, Antonia Lynch, and Helen Cugnoni. In this article, Elaine Cole, Antonia Lynch, and Helen Cugnoni provide an overview of how nurses can thoroughly perform an assessment of abdominal pain in adults. For this reason, it is important that nurses obtain an accurate comprehensive patient history and assessment. This article also provides an overview of the anatomy and physiology of the abdomen, the various causes associated, and vital questions to properly perform an assessment of the abdominal pain. Summary of Article Abdominal pain is the one of the most common reasons that people seek help for medical care (Cole, Lynch, & Cugnoni, 2006). The abdomen is the largest cavity in the body and contains many organs and structures. The abdomen consists of the stomach, liver, spleen, gallbladder, pancreas, kidneys, small intestine, and large intestine. For assessment purposes the abdomen is divided into four quadrants: left upper quadrant, left lower quadrant, right upper quadrant, and right lower quadrant. Abdominal pain has many causes, from simple to complex presentations (Cole et al. , 2006). Therefore, it is essential for nurses to understand the anatomy of the abdomen and be able to distinguish between acute and non-acute conditions to provide an effective treatment plan. According to Cole, Lynch, and Cugnoni (2006), It may be difficult to establish the cause of the abdominal pain because of the diversity of clinical signs and symptoms. A brief description of the common causes of abdominal pain and related symptoms are further discussed. Just to name a few causes, for example, appendicitis is an inflammation of the appendix that often has a colicky pain around the umbilicus or epigastrium; symptoms include vomiting, constipation, loss of appetite, or occasional diarrhea (Cole et al. , 2006). Another, cholesystitis is an inflammation of the gallbladder with a constant colicky pain in the right upper quadrant; symptoms include anorexia, nausea, vomiting and fever (Cole et al. , 2006). In addition, hepatitis is an infectious disease affecting the liver. There are several different types of hepatitis but the most common is hepatitis A; the pain is usually in the right upper quadrant with anorexia, jaundice, dark urine and pale stools, hepatomegaly and splenomegaly, pyrexia, and urticaria (Cole et al. , 2006). Furthermore, a urinary tract infection (UTI) is also a very common cause associated with abdominal pain. Women are most prone in developing this infection. UTI’s are often characterized by suprapubic discomfort, dysuria (pain or burning during micturition), frequency, hematuria, urgency and cloudy urine (Cole et al. , 2006). In order for a patient to receive the appropriate care needed for the abdominal pain, nurses must complete an accurate and detailed history and assessment. According to Cole et al. (2006) a systemic approach to perform an assessment should be used so that vital information is not overlooked. Questions should be asked concerning: pain, associated symptoms, past medical history, medication history, family history, and a social history. Questions regarding pain should include the position, radiation, quality, character, relieving and exacerbating factors, severity, timing and duration. Additionally, other questions to ask would be pertaining to appetite or weight change, bowel habits, and nausea and vomiting, and urinary symptoms. As well as, a complete past medical history, current medications, social and family history should be included. Regardless of the symptoms or diagnosis, all patients should have nothing to eat or drink in case any operative interventions are needed. The physical assessment should present the patient’s vital signs: temperature, heart rate, blood pressure, and respiratory rate. Further, diagnostics should consist of an electrocardiogram, urinalysis, lab test, and fluids. Patients may benefit from non-pharmacological methods of pain control such as positioning, warm compresses, and anxiety reduction through reassurance; nevertheless, analgesia will be prescribed to relieve pain and distress (Cole et al. , 2006). Also, anti-emetics are usually accompanying the pain medication to relieve any nausea and vomiting. Evaluation of the Article This is an interesting article, presenting an outline of an assessment of a patient with abdominal pain. The title clearly defines what the article is all about. The focused population, the major outcome being measured, and a brief description of the possible causes are all included in the title. The focused population here is adults experiencing abdominal pain. The major outcome being measured is the nurses overall understanding of anatomy and physiology and a thorough history taking and a brief description pointing out the most common causes of abdominal pain in a clinical setting. The author emphasizes on the most common causes of abdominal pain, as well as to assist nurses in the history taking and physical assessment. The article provides valuable knowledge of the assessment strategy in an organized fashion and a clear manner. However, the authors did not present any evidence, such as real cases or statistics. The purpose of this article is practical, interesting, and relevant. Practical since the assessment tools can most definitely be useful in the everyday use of health providers, so it can be easily adopted into nursing practice. Interesting as it goes into detail about the numerous possible causes and symptoms of abdominal pain. Relevant since it applies to nurses and other health providers in an acute clinical setting. The content discussed in the article will benefit nurses and practitioners. The summary in this article was able to provide me with an excellent overview of the topic encouraging me to want to read on and on. Also, the summary was short and concise. After reading this article, a deeper insight into understanding the anatomy and physiology of the abdomen is developed. The authors did a great job providing a table displaying the organs in the abdominal cavity, which was refreshing to one’s memory while reading about each possible cause of abdominal pain, thus allowing the article to be easily read. Additionally, the pneumonic used for the causes of pancreatitis is a great tool to have for future reference. The research in this article is sufficient in providing information on the health assessment and does not need additional research. Lastly, many terms mentioned in the article were well defined, but there were spelling errors in the article, pointing out a few words such as localized, generalized, feces, characterized, and summarized. Overall the article was good, yet, it could benefit from some improvement. Conclusion  This article provides a practical overview of the many abdominal pain causes, from acute to non-acute conditions. Nurses play a key role in collecting an accurate patient history and assessment of a patient presenting with abdominal pain. Abdominal pain is the most common reason people seek medical help and can reflect physical discomfort. Therefore knowledge of the many causes of abdominal pain and management is vital. Furthermore, it is essential that nurses understand the anatomy and physiology plus the symptoms related to abdominal pain.

White Supremacy Racism and AI Strangely Mix - Free Essay Example

Sample details Pages: 6 Words: 1859 Downloads: 8 Date added: 2019/02/05 Category Society Essay Level High school Topics: Racism Essay Did you like this example? John Berger in the essay, ‘Ways of Seeing† (1972), argues that â€Å"a class cut off from its past is far less free to choose and to act as a people or class that has been able to situate itself in history.† Berger supports his argument by describing how hierarchies create lower classes through the mystification of history, especially the history of art. The authors apparent purpose is to bring awareness to reproduction, to the regime and to art history that has been manipulated by the upper class through mystification. Berger’s intended audience is the majority who have no clue that they have been removed from the past by those in power. Don’t waste time! Our writers will create an original "White Supremacy Racism and AI Strangely Mix" essay for you Create order Hence, Andy Wachowskis The Matrix run parallel with Berger’s â€Å"Ways of Seeing. Agent Smith, the antagonist, represents the art historian whose job is to implement the design of the upper class or AI. In the first place, Agent Smith’s role was similar to the art historian, because their tasks were to keep the masses bling with the bill pill mentality. Secondly, by doing so, the masses were locked into the reproduction through the mystification that has/had them drunk with business as usual. Morpheus and Trinity continued the search for the One; who was Neo. Subsequently, he was the one who would follow the rabbit as Trinity suggested through an encrypted message. Eventually, Neo would fight to bring awareness to the masses that, AI or upper class, had created a system of reproduction, more importantly, keeping the masses cut off from the reality of their present conditions by the blue mentality and mystification. Berger’s â€Å" art historian.† is seen in many present-day institutions, above all, it is the representation of the capitalistic ruling class that dominates all levels of society, that being the case, Agent Smith appeared to be all-powerful, but in reality, he to was a subject of the powers to be. Hence, Berger’s art historian was and is under the control of the same forces. Therefore, he would explain away the true meaning that the artist intends to provoke. By denying the real purpose of the painting, the narrative is being changed to support the story the upper class or powers to be desires. Berger implied that the art historian perspective was a control mechanism of those in authority to change history to fit their agenda. Therefore, the true meaning of the painting has distortions. Meaning the art historian has also manipulated the tone and context. Agent Smith represents the art historian by managing the past to serve the present. In doing so, the m assed continue living inside the web of deception. This deception is the fuel that keeps the upper class in power. Agent Smith is the primary antagonist of The Matrix and like the art historian a tool to manipulate present realities of the masses. With that said, Trinity was Agent Smith’s first antagonist whose primary goal was to remove Neo from the environment of the comformist; she was also the best hacker in the resistance. With said skills, she knowingly guided Neo to Morpheus for training, because Morpheus believe he was the one that would be willing to learn the truth. The blue pill people are the conformist; they comply no matter what. Isaiah Lavender, argues that â€Å"Supremacy means the belief of one groups supreme authority or power, and it develops from prejudice. Prejudice leads to discrimination, where one group discerns and acts oppressively on those differences categorically rather than individually.† Is this not the case of the art historian as wel l as Agent Smith. Being the tools of the powers to be and or AI. Trinity and Morpheus were in the struggle against supremacy and prejudice, that run parallel with the forces behind the distortion of the art historian deceptions and The Matrix and mystification. John Berger argues, knowing art is decisive for our knowledge of the past, which alter the way we are involved in the present. The reality that paintings can be mystified or their intent can get convoluted due to â€Å"study assumptions† and influential figures telling us what to think concerning stated pictures becomes a more significant event than just perplex art but mystifying our lives and our beliefs on the past. Those tools of supremacy and prejudice are equal to the blue pill and red pill. Both Berger and Morpheus sounded the alarm to the oppressed class with the hope of empowering them, Berger went even further and explained the dangerous effects of mystification by stating that â€Å"the powers to be used the art of the past to change history for a privileged ruling class.† (11) Berger used the term art historian, but in reality, the system is White Supremacy Racism. It not all-inclusive, but those three-words justifies the mystery. This system was created about 500 hundred years ago along with the distortion in art painting to rob the majority from the history that is rightfully theirs. However, not understanding that White Supremacy Racism is a financial system base on lies for a small minority; the masses suffer from the blue pill mentality. Like in The Matrix many stay willingly ignorant of the myths that entrapped them. Agent Smith made such a statement; the masses go about their daily live ignorant to the fact that they are the energy that fuel system of supremacy. It is this participation of the masses which allow the mystification to continue, because of the blinder’s each choice to accept. Morpheus on the other is the leader of the resistance and his continued belief that he would find the one who would be willing to see The Matrix for what it indeed was. Suppression. This run parallel with mystification creating the misunderstanding of what artists were trying to convey. The Matrix support Berger statement, bec ause one could be the conformist: who surrenders their ability to analyze and appreciate art, yet the conformist unknowing assist the â€Å"privileged minority† who can instead mystify the truth and â€Å"invent a history which can retrospectively justify the role of the ruling class† (11). Berger, as well as Wachowski, provides evidence that White Supremacy Racism, along with AI are the tools that keep the ruling class in power. Berger has shown the readers’ that art is manipulated by the ruling class to invent the history they desire to further the agenda of conformity. And Wachowski demonstrates through his characters in The Matrix that only a white guy could be the savior, to justify the system of white supremacy racism as one of the many tools in the arsenal of the ruling class. Morpheus, the painter, has painted a belief that he would find the one who would be willing to listen to what is real and care the message to others. Now, Cypher another non-white character decides to turn on the messages and return to the life of comfort and conformity. Berger â€Å"Ways of Seeing’ alert the masses to such conditions and behaviors of the ruling class. Berger and Wachowski illustrate the idea that higher class manipulate societies (middle/lower class) per ception of art (history), to keep people oppressed from their ideas with the use of mystification. Though these classes are kept in a mystified state to govern and maintain their power, they held over the other classes. Like Berger’s art historian Agent Smith in The Matrix promotes mystification and reproduction as an act of conforming history to serve the machines and their false world. The false world maintains the structure of classes in society in both Berger’s and The Matrix. With the change of perspectives, one can bring change to reality and history, one free reproduction and an oppressed society made by mystification. With that said, Hope Reeves questions, â€Å"whether life is real or an illusion and who is responsible for the actions of individuals people themselves or some higher power?† (18) In The Matrix, the AI needed the code that Morpheus had for the human underworld (Zion) where the humans lived unconnected from the machines. Berger sounded t he alarm about the upper class and its systems of manipulating the masses by using humans as fuel for reproduction. And this reproduction is a tool in itself because it allows the individual to assume a fake part in the decision making. But as Agent Smith character would demonstrate, one is part on the Supremacist tracking devices of machines. Berger and Wachowski see reproduction as hyperreality, Berger considers the original art or painting as an accurate reflection of the past that rightfully belongs to the masses. However, this original has distortions. Wachoski’s Agent Smith appetite for viral replication as a queer form of reproduction. Suggesting that the heteronormative reproduction is the black family while indicating that queer sexuality resides in the body of a white gay man. Berger argument that this type of duplication of art devalues the imagery and provides a different context that highlights the distortions and changes of the artwork. The camera allows masses to see paintings that were once removed by the masses, and by such reproduction, it fragments the uniqueness of the image, by removing it from its original time and space. Once the historical and social connection, as well as the meaning and value, is reduced, then the context within the art only serves the small minority. For instance, Agent Smith alluded to the recessive gene in a particular group of human that was their downfall, because they overused the resource available and natural section demands any group that does this they must, in the end, be wiped out. However, to exit the virtual world, one first needs to know where he has been. One has to chart the territory already covered, from the first stammerings of infography and â€Å"computer-generated images.† â€Å"Reproduction] destroys the uniqueness of its image. As a result, the meaning changes. Or, more exactly, its meaning multiplies and fragments into many meanings,† Berger puts very beautifully, although the notion most likely saddens the author (19). â€Å"Way of Seeing† demonstrates how falsehood and truth strangely mix. First, the aristocracy creates a system of White Supremacy Racism, then pretends that it is all inclusive, to attract other whites, then they instill the idea that they are better than people of color and the womenfolk. Now the art historian goes to work duplication the plan of the aristocratic system who fuel are those who lack the knowledge of the real meaning. Wachowski’ s Agent Smith was the primary example of this type of mystification whose goal was to serve the false narrative and justify it with force when necessary. White Supremacy Racism is a capitalistic system of power and control, and with the use of the current mediums of reproduction, the comfort zones reach into every aspect of society. This type of falsehood maintains the status quo of class and hierarchy in Berger’s and or in the case of The Matrix it cements control of the masses. The capitalistic mechanism of reprod uction is a significant argument for Wachowski and Berger who understood that reproduction served the falsehood of the ruling class through the arts as well as to justify the destruction and or depletion of the natural resources through propagation.

1st Triumvirate Timeline

Walt Disneys Recipe for the Four Cs - 1024 Words

â€Å"Walt Disney was a man who changed peoples life, and imagined new things and never gave up on his dreams. Walt Disney inspires people not give up on their dreams just like he never did when people told him he couldnt. Walter Elias Disney was born on December 5, 1901 in Chicago Illinois, to his father, Elias Disney, and his mother, Flora Call Disney. Walt was one of five children, four boys and a girl.† (Brad A.) â€Å"The Disney family moved to Marceline, Missouri when Walt was born. Mr. Walt lived most of his childhood here. Walt had an early interest in drawing, and art. Walt attended McKinley High School in Chicago. There, Mr. Walt switched between drawing and photography, and working with the school paper. Walt continued to draw and got an interest on acting and performing.†(Brad A.) Walt also loved trains, and he frequently played with his train set when he was younger. His early childhood love for trains led to him adding trains in Walt Disney World and DisneyLand. During the fall of 1918, Disney tried to get into the military service. He got Rejected because he was under age, only sixteen years old at the time. Instead, Walt joined the Red Cross and was sent overseas to France, where he spent a year driving an ambulance and taking Red Cross officials places. When he returned from France, he wanted to get a job in commercial art, which led him into animation. He created animate d films in Kansas City. Walt Disney started to create short animated films called the AliceShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pagesbusinesses. He knew that Bismarck Lepe, for example, who began working 11 12 †¢ Chapter 2: Google—An Entrepreneurial Juggernaut for Google in 2003, had left the firm immediately after his four-year options vested in 2007. He now had a few million dollars that would help him start his own firm—2 million in only four years, wow! Craig couldn’t help pondering whether he should do the same. After all, how many hundreds of millions does one man need? But he did not really see himself as an entrepreneur

New Product Offering-Melyn Refrigerator-Myassignmenthelp.com

Question: Use creative problem solving (CPS) principles to collaboratively develop a concept for a new or improved sustainable offering and provide a situation analysis for the offering. Answer: The new/improved sustainable market offering Apply CPS Problem identification: In the recent decades, there has been an increase in the cost of energy, and therefore, consumers across the globe are forced to depart with a huge amount of money to acquire energy for domestic and industrial use (Willetts, Guadagno, Ikkala, 2010). Domestic appliances, and in particular, refrigerators have been listed as the major consumers of large amounts of energy leading to huge financial burdens to fridge users. The increased demand for electricity to power fridges has led to a global increase in the demand for energy, which is already limited in supply. The generation of more electricity has led to the over-exploitation of available natural resources such as geothermal power sources, water bodies, and coal mines. The overstretching of these natural resources is a serious threat to environmental sustainability due to land, air and water pollution that they come a long with. Besides, the high financial costs are unsustainable for users of fridge faciliti es. Problem delineation: The increased usage of refrigerators has contributed to the increased demand for energy supply for domestic use. Fridges consume an estimated 25% of total energy in domestic energy consumption. In this regard, refrigeration facilities have greatly increased the costs and the demand for energy. As a result, natural resources have been overstretched, causing a major threat to environmental sustainability as well as the financial sustainability among energy consumers who use refrigerators. Information gathering: The use of coal energy, geothermal power and water turbines to generate electricity to power refrigerators destroys natural environment. These are major contributors to land, water, and air pollution that are major threat to the health and safety of the global population and environmental sustainability. Coal is the major source of electricity in Australia; however, it is a major threat to environmental sustainability because it accounts for more than 80% of greenhouse gasses (Strohbacha, Arnoldc, Haase, 2012). The mining and generation of electricity is expensive and this increases the cost of electricity by an estimated 10%. These costs are transferred to end consumers, and those who use refrigerators are required to bear higher costs, hence, lack of financial sustainability. Idea generation: The majority of current sources of energy and electricity are expensive yet they are non-renewable. Therefore, one of the solution is to turn to the use of renewable sources of energy like wind power and solar energy to generate electricity for domestic and industrial consumption. Renewable sources of energy are clean and safe, and re less costly to produce and for consumers to purchase (Clark Richard, 2011). To promote environmental and financial sustainability among consumers, it is advisable to manufacture refrigerators that are powered by wind or solar energy. As a consultant working with Melyn Refrigerator Manufacturers, we are going to launch the New Melyn Photovoltaic Refrigerators that will be powered by solar energy. The Green Refrigerators will be equipped with a fuse combiner box that will receive and convert solar energy from a 50cm2 solar panel that will packed together with the fridge appliance. The new product conserves energy and is able to maintain refrigeration quality for seven days in the absence of electricity. Idea evaluation and refinement: Offering clients with the photovoltaic refrigerator provides them with an efficient alternative to the normal refrigerator appliances that consume large amount of electricity. As a result, this solution will enhance financial sustainability by reducing the cost of acquiring energy among users of fridge appliances. Besides, this new product is durable and conserve energy, hence promoting environmental sustainability. Profile the sustainable market offering Nature- Melyn Green Refrigerator is a tangible consumer good that is created for the purpose of domestic use. Type It is a product that offers enhanced food storage and preservation services in homes. This product also offers a solution to the increased demand of energy in homes. Value provided- The core level offering of Melyn Green Refrigerator is the products ability to offer safe food storage and preservation solutions to end-users at a much reduced cost to promote financial sustainability by using solar power as the primary source of energy (Kuhlman John, 2010). The actual product is high-quality and a durable refrigeration equipment for food storage purpose in domestic settings. Finally, the augmented offering of this product is its ability reduce the amount of domestic energy consumption that is attributed to the use of refrigerators in homes. In addition to this, Melyn Green Refrigerator come along with addition photovoltaic solar panel at a subsidized cost and free installation services to ensure that the customer uses solar energy to power the fridge. Sustainability benefits Firstly, Melyn Green Refrigerator relies on solar energy to function. Solar energy is a renewable source of energy. Solar energy is also a clean source of energy, and hence, it is sustainable to the environment. Secondly, the new product to be offered will reduce the amount of money spent by fridge users and promote energy conservation, and hence, it is promotes financial sustainability and sustainable use of energy in domestic setting. Existing brand perceptions- consumers consider the companys products to be of high-quality and durable food storage equipment. Situation analysis of the selected sustainable market offering The geographic location of the target market of this new product is the Australian market; therefore, the situation analysis is going to be based on Australia. Environmental analysis PESTE analysis The Australian political environment is very stable, and this provides a conducive environment for the growth and expansion of Melyn Green Refrigerator. The economic environment of Australia was negatively impacted by the past global financial meltdown, and therefore, there is a major slowdown in the sales volume among major consumer industries (Lucintel, 2014). The general macroeconomic environment of Australia is relatively stable. Besides, there are low-interest rates, a competitive tax system and a stable currency that enhances the growth of new businesses. The social factors such as the attitude, beliefs, and perceptions of consumers work in favour of Melyn Green Refrigerator (Krishnan, 2011). Australian consumers regard Melyn Company products as high-quality brands, and therefore, they engage in the purchase of these products because of the brand value that it. The current century, the level of technology has greatly advanced, and most of the production activities are technolog y-driven. Melyn Green Refrigerators are designed using the latest technological tools to ensure efficiency. The Australian environment is hugely affected by pollution; however, Melyn Green Refrigerator comes as an agent that promotes environmental sustainability, hence, it will be accepted in the market. Competition This new product faces stiff competition from Samsung and LG. One strength is that these companies have a large market share 27% and 15% for Samsung and LG respectively. Another strength is that these companies produce high-quality fridge appliances and they have effective marketing strategies (Kotler, Keller, Manceau, Hmonnet-Goujot, 2015). However, one of their weaknesses is that their products are expensive. Besides, they lack photovoltaic fridge facilities. The main issue with suppliers is that they have a high bargaining power and this will negatively affect the new products profit margins. However, intermediaries are continuously being eliminated in the supply chain to maximize profits (Jttner, Christopher, Baker, 2007). SWOT analysis The major strength of Melyn Green Refrigerators is its high-quality and ability to use solar energy and to maintain refrigeration quality for seven days in the absence of power. Its major weakness is the reliance on solar energy, so it may not function in the absence of solar energy. Its major opportunity is the increased demand for solar energy, while its threat is the stiff competition and presence of substitute products in the market will limit its sales volume (Kotler, Keller, Manceau, Hmonnet-Goujot, 2015). The offerings ability to use solar energy can be matched increased demand for solar energy to reduce the cost of energy for consumers and promote environmental sustainability. However, when more substitute products emerge, the products market share will be reduced greatly, and losses will follow. The products inability to function in the absence of solar energy may prevent it from taking advantage of the current rise in the demand for solar energy (Kotler, Keller, Manceau, Hmonnet-Goujot, 2015). However, its strength of using solar energy is a unique feature the gives it a competitive edge above the available substitute products. Market and customer analysis Market analysis This is a consumer market because the new product is going to be offered directly retailers and to end-consumers to generate profits (Talaja, 2012). There is a large number of potential customers who are interested in the solar-powered refrigerators. This is attributed to the current environmental awareness in Australia and across the globe that has led to the increase in demand for clean energy and access to energy at lower cost for financial sustainability (Wilson Gilligan, 2012). The target market is composed of working class adults between 24 years and above, and this means that they have the disposable income to spend on the product (Kotler Keller, 2012). An estimated 50% of Australians use fridges in their homes, and therefore, current demand for fridge equipment is high; therefore, the product will easily penetrate the market. Consumer analysis The current consumers are sensitive to the environment and how their consumption habits impact the environment. Therefore, they need products that are environment friendly like Melyn Green Refrigerator. Consumers also need a clean source of energy at affordable prices. The consumer purchasing habits are influenced by their personal and social values (Schiffman Kanuk, 2010). The Australian consumers value high-quality products, and since Melyn Company products are of high-quality brands, hence, consumers will purchase Melyn Green Refrigerator because the brand value matches with the personality of the consumers (Tsao Chang, 2010). Bibliography list Clark, J. R. A., Richard, C., 2011, Local sustainability initiatives in English National Parks: What role for adaptive governance? Land Use Policy Vol. 28, no. 1, pp. 314-324. Print. Jttner, U., Christopher, M. Baker, S., 2007, Demand chain management integrating marketing and supply chain management, Industrial marketing management, vol. 36, no. 3, pp. 377-392. Kotler, P., Keller, K., 2012, Marketing Management (14th Ed.). Upper Saddle River: Prentice Hall. Kotler, P., Keller, K. L., Manceau, D. Hmonnet-Goujot, A., 2015. Marketing management (Vol. 14). Prentice Hall, Englewood Cliffs, NJ. Krishnan, J., 2011, Lifestyle: A tool for understanding buyer behavior, International Journal of Economics and Management, Vol. 5, no. 1, pp. 283-298. Kuhlman, T. John, F., 2010, What is sustainability? Sustainability, Vol. 2, no. 1, pp. 3436-3448. Schiffman, L. G. Kanuk, L. L., 2010, Consumer behavior, (10th Ed.). Pearson Education: Upper Saddle River, NJ. Strohbacha, M. W., Arnoldc, E., Haase, D., 2012, The carbon footprint of urban green spaceA life cycle approach, Landscape and Urban Planning Vol. 104, pp. 220229. Talaja, A., 2012, Testing VRIN framework: resource value and rareness as sources of competitive advantage and above average performance, Management, vol. 17, no. 2, pp. 51-64. Tsao, W. Chang, H., 2010, Exploring the impact of personality traits on online shopping behavior. African Journal of Business Management, Vol. 4, no. 9, pp. 1800-1812. Willetts, E., Guadagno, L., Ikkala, N., 2010, Addressing Climate Change, Issues and Solutions from around the World. IUCN, Gland, Switzerland. Wilson, R.M. Gilligan, C., 2012. Strategic marketing management, Routledge, London.

The Effects of the Liberal on Brain Washing American an Example of the Topic Economics Essays by

The Effects of the Liberal on Brain Washing American Youth In this world where everything changes with a blink of an eye, where convention clashes with innovation, where the law of the jungle exists, we find the hopes of tomorrow as they battle through everydays challenge. Need essay sample on "The Effects of the Liberal on Brain Washing American Youth" topic? We will write a custom essay sample specifically for you Proceed One of them is the unabated concern regarding the continual growth of liberal media in the United States. Big news network like CNN, Fox News and MSNBC in which most American youths rely information for, are what they call as liberal media. So what is liberal media? And its undulating effects on the American youth? The Liberal Media Before the effects of liberal media on the American youth are unveiled, it will be pertinent to first differentiate the liberal media from the word liberal. The word liberal (Encarta, 2007) means the act of thinking freely and is tolerant to the views and standards of behavior in others. This seemingly positive definition changes entirely when the word media is added upon. Journalism is the act of presenting facts as it is given or happening with the absence of personal opinions or highly sensationalized comments from the deliverer. In accordance, a real news network should be able to deliver news that provides complete, uncensored reports an informative manner. It should be able to indicate whether or not the reports have been confirmed or if they are preliminary. In short, liberal media is the complete opposite of what journalism stands for. It is higly biased, complete with leading questions and insinuations that jumps into conclusions without the checking whether the news is true or not. It dwells on its four priciples; there are no moral absolutes, hysteria first;asking intelligent questions later, feelings matter more than reason and lastly, words dont mean things. With this onset of news that is in no different from dramatic entertainment, issues and facts with vital information, as well as the quest for truth will greatly diminish. How does liberal media affect the youth? A youths personality can be influenced by various factors, a portion is dedicated to genes, while the other half is devoted to his environment. His way of upbringing and moral values, as well as education contributes on what hell be in the future. It is one of the most critical stages in life. It is where vital judgments are demanded from them that may or may not have fatal consequences for their future family and career. It demands maturity and strength of character. In this moments quest for self-realization, a youths feeling of confusion will burst forth. In this moment of personal awareness, they let feelings guide their actions instead of thinking straight. The way they live now or of how they react to the changes around them today, will mark them or be part of them in the future, so when they read or watch television showing news from the media, they are exposed or introduced to a world that (to them) is no different from fiction or crime suspense and mysteries that ends without proper closure. In this instant, they feel as they are a part of a world where they can act as the heroes or villains in the show or movie that they just watched. In a split second they will be guided by their reckless nature to do something as they see fit. This transfer of misstatements, exaggerated information, inaccurate and misquoted words can be a fuel to the already lit fire. It will create more havoc to the confused and more misunderstandings will be bound to happen. The Effects on the youth Youths are recognized as moody, anxious, aggressive, angst-ridden, impulsive, impressionable, careless and rebellious (Pickrell, 2006). They have the contradictory qualities of breaking away from the norm and yet experience peer pressures as well. These characteristics laced by false dramatized current events will affect them greatly and cause them to act up. They will see the world as the ones that is against their principles and in return tend to rebel by committing crimes an trying out things just to break loose of the invisible chains choking them False media promotes one to neglect critical thinking. They subconsciously instill opinions that usually have no basis but regarded as the truth to some. The word liberal which is a positive word is taken in for a righteous one when incorporated to the media. Liberal media can create a future nation that has the very characteristics of their twisted principles. It will do harm to the nation, where truths will be hidden and myths are the false truths. It causes one to lose integrity and moral values. It can create a nation where wealth and power can cover up deceits and lies. The liberal media has the kind of power; with the onset of technology it can conjure more lies that will confuse not just the youth but also the public. A youth will have the characteristics of a nation that it has today. They are victims of this already crazy and mixed up world. They are often judged as wild and troublesome. But then, is it not the mere reflection of what the nation now is? Liberal media has been known to exist far back when unscrupulous writers would let themselves be swayed y their greed rather than the truthful delivery of facts to the nation who is willing to believe and give credit to what they stand for or against. The question is, how can we avoid this? Conclusion Not all youths can be easily brain washed. Some are fighting for the true meaning of journalism in their own way. Some youths, in their stand against the onslaught of liberal media have created a paper free from biased beliefs and opinions. They have the goal to report what is seen instead of what is thought out to be. Websites, even books are now released in their fight against false media hood and write-ups that have no substantial evidences. The concept should be more explained in a manner that will not get youths confused. With this in regard, the value of moral education is at hand. Not only awareness is needed but also a strong foundation of high principles and values. The youths may be swayed but they have their own inpiduality to analyze and critically think if they are guided properly. The molding of youths is very critical but often neglected. When they see a world that is full of qualities that are the opposite of what they were taught in school, it will result to a mishap that will be unfavorable to a countrys future. Many are acting upon the fight against false journalism, but many are still ignorant on the matter. Awareness on what is happening should take place by more effort from the conservatives. Not just on the conservatives, but also the people of America. It is morally incorrect to dwell upon something that we all know is unjust, yet no act upon it. It selfishness and unfair to the people who are trusting on networks to deliver news that are truthful, just to find out they are mere lies and deceits. As a fellow American, we are challenged as youths to create a world that is free from this biasness that seem to contaminate the nation let us show that we are not puppets that can easily be swayed by flowery words and merely assumed reports. The youths are not just challenged for self-realization but also a quest for the truth. Works Cited Zeiger, H. (2004, Sepetember 19). Conservative youth battle liberal media. The Temple News. December 31, 2007. http://media.www.templenews.com/ Jessie. (2003, June 28). Why America Does Not Need a Liberal News Network. Tvliesnews. Decemcer 31, 2007. http://www.tvnewslies.org/html/liberal_news.html Feuerstein, S. (2007, October 7). Liberal Media bites again? Hah!. Feuer Thoughts. December 31, 2007. http://feuerthoughts.blogspot.com